HELLO,

I’m Patricija — consultant, strategist, and certified coach for founders and leadership teams in spas, clinics, wellness clubs, and beauty brands. I help turn new concepts into thriving businesses and strengthen established brands with strategic guidance, executive coaching, and selective hands-on support.

WELLNESS. LONGEVITY. AESTHETICS. CLINIC. CLUB.

Worked with founders to transform visions into sustainable businesses. This included shaping brand identities, designing service menus, and crafting client journeys that combined science, beauty, and longevity.

Built and trained high-performing teams, implemented operational frameworks and SOPs, and supported compliance, financial models, and organisational structures.

Drove business development through strategic partnerships, marketing, PR, and programmes, helping these brands achieve recognition.

SPA. HOTEL. RESORT.

Worked with spas and resorts to enhance guest journeys and business performance through signature treatments, protocols, and refined brand identities.

Refined SOPs, service menus, pricing, and capacity strategies, and trained multidisciplinary teams to deliver luxury service as a key revenue driver.

Advised on marketing, PR, and events, resulting in international recognition, awards, and seamless guest experiences that combined wellness, hospitality, and luxury.

FOUNDERS. EXPERTS. PRODUCT COMPANIES.

Worked with beauty, lifestyle, and wellness brands to clarify vision and define strategy.

Developed concepts, positioned brands in the market, and connected vision with execution, balancing creativity with commercial growth.

MY SERVICES

Leadership Advisory & Executive Coaching

Strategic guidance and certified coaching for founders and leadership teams navigating growth, complexity, and transformation.

Concept & Brand Strategy

Creating distinctive concepts and clear market positioning that make brands stand out and endure.

Business Activation & Strategic Partnerships

Driving growth through curated events, collaborations, and partnerships that expand visibility and revenue.

Marketing & Sustainable Growth Strategy

Designing structured growth frameworks to attract clients, increase retention, and boost lifetime value.

Service Menu & Programme Architecture

Developing profitable treatment menus, signature services, and structured programmes aligned with your brand.

Guest Experience & Journey Design

Crafting refined, end-to-end client journeys that enhance satisfaction, loyalty, and advocacy.

Business Transformation & Change Leadership

Providing strategic oversight and hands-on support for new openings, repositioning, and underperforming businesses — streamlining operations, optimizing revenue, and helping brands thrive.

Team Development & Service Excellence

Building high-performing teams through leadership mentoring and signature training for luxury service and revenue performance.

My mission is to empower people and elevate businesses, unlocking potential through clarity, thoughtful strategy, and values-led leadership. When people thrive, their businesses flourish, and well-being follows.

Patricija Miklusiene

Reviews from the amazing people I worked with

Patricija is a true expert and professional, from creating a concept to setting goals and managing the team. With the help of Patricija, our SPA changed greatly just in 6 months, and we became the finalist at the World SPA and Wellness Awards twice and the winner of Lithuania's Best Hotel Spa at the World Spa Awards.

Rūta Pulkauninkaitė-Macikė, General Manager Hotel PACAI by Design Hotels™, restaurant and SPA

Patricija has a high level of knowledge and expertise in the beauty, aesthetics and spa sectors. She is quick in delivery and has excellent communication skills. Patricija helped our business establish a new brand identity, menu offering, SOPs and enhanced the client journey. She assisted in⁣ omnichannel marketing strategy and coached management to understand the operation capacity; with her help, we introduced new targets, KPIs, and commission schemes⁣ for the team. I enjoyed working together as her theory equals the practical results. I recommend Patricija to every business looking to establish itself, stand out in the market and grow.

Armen D. Owner ''BM Aesthetics'', ''Beauty & Melody'' Salon & Spa

Patricija has helped me turn my dreams and ideas into reality and get off the ground our company - new skin aesthetics and laser clinic. She has assisted me in business meetings, helped organise the clinic’s working structure, marketing development and all with such ease and efficiency. Whenever I'm unsure of how to move forward in a situation, I know I can depend on Patricija. Not only does she listen, but she also works according to the client's specific needs and ideas not setting one “rule” for everyone, which I believe is extremely important in developing a strong and unique brand!

Regina S. Founder ''FACE IT'' Aesthetic & Laser Clinic

I have worked with Patricija now for many years. Her knowledge in Health and Beauty is exceptional and her logical thinking, adaptability and outside the box thinking are some of her key assets. A keen problem solver, very organised and easy to work with, this industry is not a job for Patricija it is part of her way of life. As we are continuing to grow our business in the health supplement sector, Patricija’s insights, feedback and immense knowledge will always be a resource i would use and recommend.

George S. Director ''BiOptimizers UK''

Patricija is a true professional and expert in the health and beauty industry! Extremely knowledgeable, especially if you are lost on the strategic direction your business needs to take, she will clarify the idea, target market and goals moving forward in a very clear and succinct manner. Patricija’s growth strategies are personalized for your business unique attributes which makes you feel like she really cares about the business and wants it to succeed!

Karolina B. Founder ''newCrush'', ''GLOFIX'', ''AIM X''